Bernard is the Chief Executive of the Association of Leading Visitor Attractions (ALVA), the umbrella body for the UK’s most popular, important and iconic palaces, castles, museums, galleries, heritage sites, stately homes, cathedrals, churches, gardens, zoos and leisure attractions.
Bernard has been Chairman of the award-winning London International Festival of Theatre (LIFT) since 2010, having been a Board member since 2005 and Deputy Chair between 2007 and 2010. In May 2017 he was appointed to be a member of the Mayor of London’s Cultural Leadership Board and is the Mayor’s Ambassador for Culture.
He is a Trustee of the People’s History Museum – the Museum of Democracy, in Manchester; a member of the Cathedral Council of St Paul’s Cathedral, London; and a member of the Exhibition Advisory Board for Two Temple Place and the Hoare Trust. He is the Chairman of WWF-UK’s Council and is a former trustee of WWF-UK; Centrepoint; Kids in Museums; and the Museum of The Home, in Hoxton, London.