Steve Mills

Director at Decision House

Steve set up Decision House in July 2017, having spent 15 years at leading insight agency BDRC where he was Board Director and Head of the Culture & Tourism team.
His work focusses on generating and sharing insight to further understanding of both:
how to deliver better experiences for existing visitors, members, customers or other stakeholders and how to effectively grow audiences and develop markets
During the current pandemic, Steve has provided regular insight to the sector through ALVA, producing regular reports and webinars on public sentiment towards returning to visitor attractions and reaction to the ‘new’ visit experience in a Covid world.
In more ‘normal’ recent times he has delivered insight for culture and leisure attraction clients including Royal Museums Greenwich, Historic Royal Palaces, Beaulieu, Mary Rose, Brooklands Museum, Old Royal Naval College, Canal & River Trust and Heritage Open Days